Did you know YouTube is the second-most trafficked website in the world after Google? Or that 80% of web users will recall a video ad they watched in the last 30 days?
For over 100 years, moving images have captured the attention and imagination of millions. Today, tech companies of all sizes are in a unique position to harness the power of video content to differentiate themselves in a noisy marketplace. Using a variety of video formats, you will be able to engage with your target audience and tell them the story of your business, products, services, and company culture.
Join Armen Karaoghlanian and Mark Kosin of Phonexa—two tech marketers with backgrounds in film and television—as they discuss some of the ins and outs of Phonexa’s video content strategy and how other tech companies can develop their own compelling content for YouTube and other platforms.
Event Structure + Details:
This event is free of charge.
Networking will start at 5 PM, discussion begins at 5:45 with Armen Karaoghlanian and Mark Kosin. During those 45 minutes, the presenters will cover
• Why video content is an important marketing tool for tech companies
• The specific metrics one can use to judge the value and effectiveness of one's video content
• An overview of the different kinds of content commonly produced, such as commercials, explainer videos, customer testimonials, and more.
• The key factors to keep in mind when creating videos
• What steps startups can take to conceptualize and make their own video content
– Audience Q&A will start at 6:30 pm
PARKING: 505 N. Brand Blvd.
*Light refreshments and beverages will be provided*
About Tech on Tap:
This is a group for anyone interested in Glendale-based tech start ups found in film, entertainment, media, animation, music, healthcare, finance and other emerging technologies. We started this group because we want to build on the region's burgeoning tech sector, and want an environment to share ideas, meet new friends, and discuss the latest technological innovations in a social and open environment.
https://www.glendaletechweek.com/tech-on-tap
Speakers:
Armen Karaoghlanian
Mark Kosin